Although we have been personalising print for a while now, Debs has added a touch of class to how we use digital technology. The invitation she designed for Brand-Rex’s Annual VIP Customer Day at Gleneagles was printed with each recipient’s name embossed on a golf ball. The improvements we’ve seen in digital technology have revolutionised certain aspects of Direct Marketing – with virtually no compromise on print quality. That means it’s now just up to our imagination… If you think you could benefit from this sort of approach, let us know and we’ll put our thinking caps on.