We’re pleased to announce the launch of the new Princess Yachts International website, which went live in conjunction with this year’s Southampton Boat Show. The data-driven Flash website features videos and detailed specifications for twenty of Princess’ luxury yachts, plus ‘the Princess experience’ walkthrough, an interactive historic timeline, distributors map and up-to-the-minute interactive calendar. We dispensed completely with the old layout and navigation, building this site from scratch to bring the web presence in line with the Princess brand identity and corporate communications, which include the latest brochures and advertising campaigns. The website is now live at www.princessyachts.com.