Devonport’s bid to raise its profile at this year’s Monaco Yacht Show proved very successful last week, with the company enjoying a personal visit on its new stand by His Royal Highness Prince Albert. We helped Devonport create a brand new exhibition concept for the show, based on the updated branding we developed in 2007. Our MD, Jim Green, went along to see how the finished article was received and feedback on Devonport’s overall show presence was extremely positive. This was the first time the company had invested in a two-tier stand in Europe, but the upstairs space provided an invaluable escape from the excitement and business of the Show, where serious meetings could be held in comfort and in private. Devonport also played a key role in what proved to be something of a coup for the UK superyacht industry – the first ever Monaco appearance by the RAF’s Red Arrows!