This adshel however is quite the opposite of the one featured below. Very much an unsubtle approach in an attempt to grab your attention, and failing to deliver a complete message in the process. In these times, the negative header is controversial for it’s own sake and the supporting copy that completes the sentence (giving it a positive spin) is so small in proportion, there is very little chance of you catching it from a distance or at 30mph. Standing at the bus stop it’s another matter – but how many members of senior management, entrusted with the authority to send their staff on courses, get the bus? A small percentage I would hazard a guess. Sorry to bash local, Devon advertising – but for me, it left quite a pessimistic, bad taste in my mouth. 

(Opinion: Jon Price – Designer)