Point 4 of Tom Himpe’s ‘Twenty points to start you thinking’ as published in ‘Advertising is Dead, Long Live Advertising’ advises ‘Be creative with the appearance, form, shape, colour, logo of your brand – list everything that strongly resembles the characteristics of your product and make surprising and unexpected connections’. Well, Hong Kong based Adverting agency Grey have done quite the contrary by highlighting the uniqueness of a Pringle crisp. The fun ‘Shaped for nothing else’ adverts draw attention to the physical form of the crisp, building product and brand recognition. Personally I think, rather than attempting to create an pop icon of the Pringle, they should just give away a free mustache in every pack!

(Opinion: Jon Price – Designer)