Some of you may have heard of Aflac, the largest provider of supplemental insurance in the United States. Since 2000, the company’s identity has become more widely recognised as the result of commercials featuring the Aflac Duck, who frustratedly quacks the company’s name to unsuspecting prospective policyholders. In Japan, the company is the second largest insurer overall and the largest life insurer – and in my recent time over there I found this advert to be by far the most memorable. Whereas the the American approach to this advertising is humorous, the Japanese proposition focusses on touching, super-cuteness. In the advert above they’ve even summoned a maneki neko (lucky/welcoming cat) to up the cuteness factor. I would have thought the song, duck and Aoi Miyazaki (a famous Japanese actress) would have been enough.