Comments on: I choose PG Tips… but it’s not what you might think

By: Jim

Jim — Thu, 03 Dec 2009 10:54:28 +0000

Soft toy?! I’ve just got the teatowel and DVD (which I haven’t watched). Gutted

By: Simon

Simon — Thu, 03 Dec 2009 09:57:38 +0000

I must admit, I prefer the taste of Tetley to PG but often buy PG Tips instead to get the Monkey freebies! I have them all… The Tea-towel, the DVD, The Soft Toy… So it looks like the second time round Mr Vegas and his primate friend may still be bigger than the product itself but at least they are now selling product for their client.

… I always thought Vegas was more of a Guiness man!?

By: Jim

Jim — Wed, 02 Dec 2009 17:50:02 +0000

Vic – splitter!
JB – too good, eh? Maybe there’s a slogan for us there… ‘DNA – not brilliant, but effective’!?!

By: Vicki Arman

Vicki Arman — Wed, 02 Dec 2009 17:06:19 +0000

Jim, Jim, Jimmmmm……

Where I’m from, the words ‘builders’ tea’ and ‘PG Tips’ just DO NOT go together. Nah.
PG Tips are perceived to be a good-for-nothing mainstream brand for wimps who don’t drink ‘proper tea’ (they also believe everyone should be consuming Yorkshire Tea, one of the few brands strong enough to authentically be termed ‘builders’ tea’).

However, I must share your tea-bag throwing insights with my fellow northern friends who work in the world of market research as they have been curious as to why anyone would possibly want to spend their hard-earned cash on such a brand, for years…..!!

Since moving from Leeds to Devon less than a year ago, I have already defected from one form of tea-snobbery to another, now much preferring a ‘cup’ of Twinnings Everyday to a ‘mug’ of Yorkshire Tea….

Now what does that tell you about brand loyalty and switching behaviour, eh?!

By: Jon Price

Jon Price — Mon, 30 Nov 2009 21:26:29 +0000

Did you know that during their debut, the Monkey mascot and Johnny Vegas lost iTV loadsa’ money when they advertised the iTV Digital boxes. Problem was, the comedy two-some were too distracting and nobody paid any attention to the ‘sell’. The Ad itself was bigger than the product. Nice for the Ad agency… a tad annoying for the client. Monkeh!