If you’re thinking of buying a quality second-hand car, but can’t decide whether to go safe and buy one from a dealer (and pay a premium for doing so), or to chance your arm and buy privately (and risk picking up a lemon), we’re working with someone who may have a solution.

UsedCars2U is the UK’s first website that supplies fully serviced used cars directly the consumers’ door, at no extra charge. In so doing, they’re aiming to cut out the middle man. All of UsedCars2U’s cars have had one owner, come with a warranty, full service history, 14-day money-back guarantee and undergo a 120-point pre-delivery check… All the benefits of buying from a dealer but for about 20% less, AND without having to leave your sofa!

Although we might be slightly biased (we’ve been working on the company’s branding and web design), we think it’s a bit of a no-brainer. We’re confident this will appeal to the modern car owner – particularly when people seem to have less and less time on their hands. Who has time to trek around different dealers or to do background checks on the cars they’re interested in?

It’s been a really interesting project to be involved with – not least because we’ve chosen to collaborate with two other agencies. The urgent deadline for delivery meant we couldn’t do this one alone, so we’ve enlisted the help of local web design agency, Formoda, and online marketing and PR specialist, SGA Marketing. Even if we say it ourselves, together we’ve made a pretty effective team. Not only have we delivered the site on time and within budget, we’ve also put together a comprehensive post-launch marketing plan. We don’t walk away from our web projects as soon as they go live. We want to make sure our clients achieve their commercial objectives, so we stay involved, driving online traffic, offline awareness and, ultimately, delivering a bottom line. To UsedCars2U, this means spreading the word and converting web visitors into sales.

We’ve done various things to make this happen. Every car sold on the site comes with a detailed description, including a large number of photographs showing every inch of the interior and exterior condition – including tyres and mileage shown on the clock. Each photo depicts the true condition of the car, leaving the salesmen’s pitch firmly for those wandering into the car showrooms. What’s more, UsedCars2U.com sources all of its cars from a trusted and reliable source and will exclusively sell vehicles that are between one and two years old; this gives customers the benefit of the original Manufacturer’s warranty, as well as road tax.

UsedCars2U has already sold a handful of vehicles through the site – from family cars to a luxury Mercedes E class – and we haven’t even got started! Find out more at UsedCars2U.com