07.09
When First DataBank came to DNA with their brief for a corporate DVD presentation to be used in a sales pack and on exhibition stands, we knew exactly what they needed. As the UK’s leading provider of drug databases and active clinical decision support, their subject matter can get more than a little complicated but with DNA’s long-standing relationship with FDB we were able to get under their skin to create this animated typographic presentation that makes it all the more clear.
The pharmaceutical sector is ruled by results and facts and that’s exactly what we drew upon to highlight the benefits of working with FDB, and the possible dangers if you don’t. In-house, DNA Advertising story boarded, animated, wrote a bespoke soundtrack and edited the presentation.
View this video on our YouTube Channel.
Check out some more of our video work on our Vimeo channel.
Nice cameo by Messrs Barfield, Jones, Price and Mabin! Really nice work guys. Only constructive criticism I have is that, on my first view, I didn’t get time to take in some of the slides. There’s a lot of information there… Mind you, I do only have a tiny brain!!
Thanks… Ah you spotted us, although that’s actually Katie! It was quite a task with the contents. Delivery of information was certainly a discussion point. We originally were tasked to meet 3:30-4:00 with more information in, but with the some streamlining of info and another 20 secs the final version has a pace that is manageable for those with adequate cranial capacity and would remain stimulating for passers-by in an exhibition environment.