So I’ve been waiting for my mum to take me to see ‘Take That’ since she promised me when I was 12. 15 years later and we’re approaching Wembley Stadium. Joking as we walked up to the massive building pointing to the top, that we’d be sat right up there and guess what? We were 9 rows from the very top. I had to cling onto the hand rails to even get to my seat, what a view though. You can’t help being overwhelmed by the shear scale of the place and the fact that the lucky people down in the standing area look like ants.
I stumbled across this from 07/08; it’s a nice, brand renewal video from Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of the market). Swisscom is perceived as one of the most trusted brands by Swiss people and this re-brand was the final step to a major restructuring of the whole Swisscom organisation. “Our concept for Swisscom centres on creating just a cross-platform, dynamic identity. This will form a strong and clearly defined single axis around which every element of the Swisscom organisation can then move”.
It’s an interesting way to demonstrate an overview of the brand-refresh process and goes some way to capturing the amount of work involved. The video speaks for itself but you can see further development here: http://www.movingbrands.com/?category_name=swisscom-work#strategy
Following on from our recent rebrand we are pleased to launch the new and improved dna website. It took a little longer to complete than we had hoped but we’ve been very busy getting some exciting client projects finished first. As always, we wanted to take the time to get it just right, so we hope you like it.
Check out the ‘see our work’ section for an assortment of projects from our ever-growing client list, providing a good representation of the quality and variety of our work. On the ‘meet the team’ page you can find out more about the people behind the agency and see for yourself what a good looking bunch we are.
We’ll be updating the site often, so make sure you check back soon, or even better sign up to receive updates using the link at the top of the page. We hope you enjoy looking through the new site and would love to hear what you think of it, so get in touch!
On Saturday (9th July) the ‘DNA Dawdlers’, otherwise know as Sarah and Katie, took part in the Rowcroft Hospice Sleep Walk along with 1500 other women and a giant sheep named ‘Barbara’. We have been working with Rowcroft since October last year to produce the Sleep Walk campaign material and website so we were really excited to be part of the big event. The atmosphere on the night was amazing and it was an incredible sight to see so many women dressed in their PJs all determined to have a great time and raise money for such a worthy cause.
The ten mile route took us from Occombe Farm through Cockington and along the harbour to Kents Cavern where we walked through the caves (our favourite part of the walk). From Kents it was back along the harbour before climbing the hill up Headland Park Road, along Sandringham Gardens and Preston Down Road then heading back to Occombe Farm for a much needed bacon sarnie.
The Sleep Walk event has seen sponsorship pledged currently standing at an amazing £130,000 – that’s a whopping £170,000 including Gift Aid! This money will help secure the future of Rowcroft and the end of life care that they to provide. It’s not too late to donate, you can support the DNA Dawdlers here or find out more about Rowcroft and the services and support that they provide by visiting www.rowcrofthospice.org.uk.
On July 4th, Chloé Harvey joined the dna team for her placement year from Bournemouth University, studying Advertising and Marketing. Chloé hopes to bring new ideas to dna and is excited to be working alongside the Client Services team and getting thoroughly involved in some real projects, gaining experience she can take back to complete her degree.
Last week Paul, Jon and I left the usual studio hustle and bustle and boarded a train to London to spend the day at Marketing Week Live! This is the second time that dna have attended this event and on arrival to the Olympia hall it was soon evident that this was going to be another exhibition of great value. Marketing Week Live! attracts marketers from across the country and consists of four exhibitions, namely Data Marketing Show, Insight Show, In-Store Show, Online Marketing Show. Each area is packed with interesting displays and seminars on all aspects of marketing.
Not surprisingly the theme of the show seemed to be heavily digital weighted with key speakers including Google’s MD for the UK & Ireland Matt Brittin discussing ‘how the web is changing the world for consumers,’ giving reference to Google+ and the importance of social. The show rather poignantly witnessed the distribution of the last traditional print version of ‘Design Week’ as proof of this merge into the digital (only) age…
