To mark the spookiest day of the year, the dna team took on the ‘dead’ exciting challenge of creating the best carved pumpkin. After a weekend of much scooping, scraping, stabbing and slashing, the entries have been submitted. We now need your help to establish who will be crowned the DNA Pumpkin King or Queen 2011. Please take a look at the line-up below and vote for your favourite. The winner will be the pumpkin with the most votes at midnight tonight.

Happy Halloween!

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We were recently tasked to create a new set of adverts for one of our luxury brand clients, Ettinger (London). The aim was to theme two adverts – for their Bullion and Pinstripe collections, respectively. Ettinger were after a similar style advert to the successful Travel collection advert we created for them previously (see it here).

The Bullion collection brief was geared to highlight the unique features of the product, namely the gold finishing on corners and buttons. In order to instill the essence of ‘pricelessness’ and ultimate value, we constructed a story around the product. Placing the products within a briefcase highlighted that they were precious and the bank vault setting and gold bullion placed either side enhanced this notion. Photography and post production was done in our in-house studio ensuring the result looked authentic and atmospheric.

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The creativity at dna is simply infectious and in between Chloe’s administrative and project management duties, she found an ingenious use for old paper merchant stock samples – a scrapbook for her friend’s 21st birthday… the lucky lady!

Keep your friends close and your iPhone 4s closer! My shiny white new iPhone 4s has been the topic of conversation this week. I have to now keep it locked in my draw now so JP can’t keep asking Siri silly questions like “Who killed Roger Rabbit?” Siri’s answer was Judge Doom by the way! It’s my new favourite thing and is now sleeping snugly in my drawer in its own little knitted Aran jumper, hands off boys!

(Opinion: Sarah Thomson – Designer)

Following the sound of pitter pattering down our corridor, out into the dna studio emerged Grace Mabin, our newly hired Creative Director. Straight away Grace got to work, mocking up some new exciting designs for dna, as well as amending daddy Mabin’s days work to include the slogan “VSAguih ilajg”.

Grace then took on the role of ‘Senior chair checker’, moving her way around the office to make sure our chairs did indeed reach our desks and were able to spin in an orderly fashion. Needless to say, the presence of Grace certainly made the office smile, and we were sad to see her leave for a very urgent tea party… Until next time!

Anyone would have thought the world was coming to an end as what seemed like the whole of civilisation descended upon the newly opened Asda, just moments from dna HQ. But no… People were neither looting, nor stocking up on supplies for their lodging in an underground bunker for an undetermined duration whilst praying they didn’t emerge to a desolate wasteland of post-apocalyptic proportions. No. They were simply shopping, on mass, like there was no tomorrow… or if there was a tomorrow, it would most likely be Christmas day. Madness of the highest order. Still, their meal deal is 50p cheaper than the alternative, so who are we to complain.

Friday the 30th of September gave us some unseasonal, fantastic weather and in true Brit spirit, dna were out in force to milk every single last ray of sunshine! Where better to do it than the cultural heartland of the bay, the all-round summer refuge for the classic British seaside experience – where age-old penny arcades stand proudly upon a 114 year old Pier, where buckets, spades, inflatables and fish & chips are the order of the day? Well, Paignton of course! Accompanied by Sarah T’s woofter Bella, the dna crew enjoyed some sweet R&R on our lunch break. We sure know how to live.