It’s nearly that time again… Stay tuned for more info about what us lot at DNA Advertising are getting up to as we raise money for Rowcroft Hospice on their ‘Go Yellow’ day!

Check out the Rowcroft Hospice Go Yellow page

Well the somewhat unexciting answer is he is celebrating yet another year of Mr Matt and as such we’ve had to grant him the day off.

Now… same question, different answer… Matt, it seems has been dancing his way around the globe, posting his videos online and becoming an Online Phenomenon since 1995!

His first video racked up 20 Million views and multiple parodies making him officially more interesting than our Matt! If you still haven’t seen ‘Where the hell is Matt?’ then, watch this:

For more on ‘The Online Phenomenon’ that is Matt, check out his website ‘Where the hell is Matt’ here.

or, Listen to Matt explain his journey in his own words.

P.S. Happy birthday Matt!

Bit of Friday fun.
It’s Jim’s birthday tomorrow, so here’s a little ‘pre-construction’ of what we think he’ll be up to… (sorry Katie, but we couldn’t see him dance alone!)…

It is a sad time at DNA, as one of our dear friends and colleagues is heading for pastures new. A very wise software development company in Plymouth has snapped up our senior programmer, Chris Keeley, giving him the chance to apply his know-how to some rather juicy middleware. They’ve also kindly increased his salary and reduced his daily commute from two hours to ten mins. Nice.

As you can see though, it wasn’t an easy decision for our very own Chris Keeley…

The many faces of Mr Chris Keeley

Of course we’ll miss him, but it’s a fantastic opportunity so we all wish him the very best of luck.

Thanks for all you’ve done for our digital marketing and web development Christoff… and for helping us select your replacement (a man we’ll be introducing here very soon)!!

Good luck and see you soon!

Congratulations to Katie for passing her driving test first time!! As you can see from the ‘artist’s impression’ above – she’s very happy. As for the rest of us… vigilance!

It’s the culmination of nearly a year’s work – the new Princess Yachts International suite of brochures have been unveiled at the Southampton International Boat Show. It has involved hard work from the team (and many late nights), to get this prestigious project delivered for the show and thankfully, the feedback we’ve had from Princess Yachts and their distributors has been exceptional. This year, we’ve extended the suite by including an electronic brochure, presented on DVD, which has also been equally well received.  The icing on the cake for Paul, Simon, Vicki and Matt, was to be taken out into the Solent on a Princess V48 at the Boat Show. Of course, it’s absolutely essential to the design process to experience how the the boat handles and manoeuvres first hand…(That’s what we tell Princess anyway). Now it’s back to the office to start the whole process all over again!

Richard H's rendition of the Locomotion has the 2 X Factor judges in rapture

If anyone out there is in a creative job but hasn’t read Paul Arden’s: ‘It’s not how good you are, it’s how good you want to be’, I’d recommend getting hold of a copy. Among other things, Mr Arden talks about awards in the creative industry being a bit of a paradox. Being creative means being innovative and doing something new, but award winners are generally picked by consensus within a group of people who invariably pick something they feel comfortable with – often something familiar and, therefore, not that creative! It’s an interesting point.

A cynic would say that creative awards achieve two things – they satisfy egos and they win work. We don’t do them. We don’t have egos and we’re awesome at winning work.

Joke.

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Thanks to everyone who came to the DNA Summer BBQ a while ago. Thankfully the good weather we booked arrived on schedule, so we could enjoy the festivities against the gorgeous backdrop of the Torbay coastline. Thanks also to the Boat House for putting on such a great spread. For anyone who didn’t get their special DNA BBQ apron, don’t be afraid to ask for one – we still have some in reserve! Next stop – fishing competition. Watch this space!

Yes that’s right, as part of our ‘Go Yellow Day’ for Rowcroft Hospice and in a bid to get some last minute donations, resident Iron Man (Jon) was sponsored to travel home by public transport sporting his full outfit. With last minute donations coming in and hitting our online target of £200, there was no getting out of it. Thank you to everyone for their support and enjoy the pictures! Remember, you can still donate at www.justgiving.com/dnaadvertising.

The Yellow themed fun continues here at DNA! Go Yellow for Rowcroft Hospice – Make the madness count, and make a donation – www.justgiving.com/dnaadvertising