The Classic Throttle Connection is a new business – formed from one man’s passion for classic cars. We’re delighted that we’re now designing and placing CTC’s advertising in a range of classic car publications, as well as on the web, and it’s now our role to ensure that generating enquiries is something the team at Classic Throttle Connection doesn’t have to worry about. They can now spend their time finding and purchasing the best vehicles, then ensuring they are in the best condition of their lives before sale. We’re keeping our eye on these guys. They have a track record of making things happen and we’re loving being a part of it.
This is the first advert we’ve produced for our new luxury brand client, Ettinger. The ad was designed specifically around Ettinger’s range of luggage and was placed in the travel section of Country & Town House magazine.
Our initial intention was to photograph the luggage against a fairly plain background, thus focussing the attention on the quality and detail of the product; however, as an alternative, we printed out a large format version of an antiquated world map – not only giving the image some context, but also alluding to the heritage and traditional values of the brand. This was the preferred option.
The advert is essentially a brand builder, although it incorporates clear calls to action – driving potential customers to Ettinger’s e-commerce site and London showroom. Both worth a visit if you’re into English luxury with a twist!
Between the 5th December (my Mum’s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It’s the first time the brochure has been made available as a download but we think it’s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure we’ve refreshed the best aspects of the previous format with a more lively, magazine style – our aim being to keep Exeter Phoenix one step ahead of other, similar organisations around the UK. Click here if you want to take a look or download it yourself.
Since we did the work on segmenting the Exeter Phoenix sub-brands and redesigning the quarterly brochure, the in-house team has overhauled the website and is now preparing to launch its new online ticketing system, which will be live from Thursday 14 Jan. Watch this space!
An article that was recently printed in the Herald Express, showed that the campaign run by Torbay Council and designed by DNA Advertising has proven to be a great success. The latest progress report for Fit for the Future, a scheme to encourage youngsters to join a gym, shows it has been enjoyed by 1,112 people. The scheme, which has been running in Suffolk, Newcastle, Bristol, Manchester and Torquay had a target of recruiting up to 1,000 youngsters per district. Torquay has smashed that target, with three months left to run.
DNA carried out research with a select audience, then presented our initial concepts. This research helped us refine the final design, which we rolled out across promotional literature and banners that were strategically placed around the Bay. DNA also encouraged the council to use bluetooth phone technology to deliver the message to a wider audience. The combination of using new technology and targeted design has clearly helped to make this campaign a great success.
“Everybody who knows what they’re doing in web development and web design is now pretty much on board [the web standards] train even though not everyone [...] shares exactly the same understanding.” Jeffrey Zeldman.
Anyone thinking of going into web design or development should watch this video of Jeffrey Zeldman, one of the people credited with founding web standards. Click here.
(Si – NOW I understand why you keep banging on about AA this and AA that! Jim)
If you’re thinking of buying a quality second-hand car, but can’t decide whether to go safe and buy one from a dealer (and pay a premium for doing so), or to chance your arm and buy privately (and risk picking up a lemon), we’re working with someone who may have a solution.
UsedCars2U is the UK’s first website that supplies fully serviced used cars directly the consumers’ door, at no extra charge. In so doing, they’re aiming to cut out the middle man. All of UsedCars2U’s cars have had one owner, come with a warranty, full service history, 14-day money-back guarantee and undergo a 120-point pre-delivery check… All the benefits of buying from a dealer but for about 20% less, AND without having to leave your sofa!
The new Exeter Phoenix events brochure has just hit the presses and it’s the result of a lot of hard work and a completely fresh approach. When we started working with Exeter Phoenix a few years back we transformed their ‘DL’ events leaflet into an A5 landscape booklet, giving much more space to the visiting artists and performers therein. Well, this time we’ve gone one better. Not only have we reviewed the entire Exeter Phoenix brand architecture (always an interesting challenge when working with so many passionate, creative people and departments!), but we’ve also created a new sub-brand structure, we’ve designed a new visual identity and we’ve transformed the events brochure into a quarterly magazine format.
After months of planning and preparation, RS Academy, whom we’ve been supporting with advertising, brochure design and email marketing, is launching its first driving days at the Ascari Race Resort in southern Spain.
RS Academy is the only supercar club that runs its supercars exclusively on racing circuits – and not just any circuits, RS members have access to the Nürburgring Nordschleife, Spa Francorchamps and the Ascari Race Resort. Nice. Let us know if you’re interested and we’ll put you in touch by clicking here.
Anyone familiar with online marketing may have heard of the Google ’sandbox’ (where Google ‘allegedly’ temporarily reduces the page rank of new domains, in order to hinder SEO professionals stealing a march on established online businesses). But has anyone heard of the Google Beatbox?
If you start watching this, I bet you make it to the end….
DNA provides the strategy and tools for any organisation to communicate effectively with, and stand out in, the outside world. These tools include: marketing, branding, advertising, graphic design, website design, PR, copywriting, events and sponsorship.
