When First DataBank came to DNA with their brief for a corporate DVD presentation to be used in a sales pack and on exhibition stands, we knew exactly what they needed. As the UK’s leading provider of drug databases and active clinical decision support, their subject matter can get more than a little complicated but with DNA’s long-standing relationship with FDB we were able to get under their skin to create this animated typographic presentation that makes it all the more clear.

The pharmaceutical sector is ruled by results and facts and that’s exactly what we drew upon to highlight the benefits of working with FDB, and the possible dangers if you don’t. In-house, DNA Advertising story boarded, animated, wrote a bespoke soundtrack and edited the presentation.

View this video on our YouTube Channel.

Check out some more of our video work on our Vimeo channel.

Back in April we won a pitch for an adoption campaign for Somerset County Council. So with a spring in our step we set to work creating a brand identity, advertising, a website and a whole load of marketing collateral. We have really enjoyed the challenge, and with the website going live yesterday we thought you might want to take a look – www.adoptioninsomerset.org.uk. The lead on the project was Somerset County Council’s PR and Communication Officer, Lyndsey Mayhew, here’s what she had to say about the process, “It has been a pleasure to work with DNA on the adoption campaign. Right from the start, I felt DNA really understood what we wanted to achieve and I was impressed with the background research and the ideas that were developed beyond the creative brief. The creation of the site and campaign tools could not have been smoother and the account team were excellent, always on the end of the phone and with no request too difficult!” Thanks Lyndsey! Next up we’ve been lucky enough to secure the Fostering in Somerset campaign too! Watch this space for updates on how we get on.

DNA Advertising are again proud to be working with Torbay council, Creative Torbay and Torre Abbey on their latest exhibitions. After the success of TACO 09 (Torre Abbey Contemporary Open) and the Ultimate Day Out campaign, DNA have this year created an identity for ‘TAMED’ and ‘Art on the English Rivera’ as well as designing and producing the advertising and literature for the highly anticipated exhibition. Running from 6th July – 30th August and in conjunction with TACO 2010, TAMED brings the work of renown artists such as Richard Long, Heather Jansch and Damien Hirst to Torbay. See the details above or for more information or see the Torre Abbey website at torre-abbey.org.uk. We hope to see you there!

Working in partnership with US based Dempsey Film Group, DNA have recently completed the soundtrack for the Ranger Z521 boat US TV Commercial. After falling in love with DNA’s bespoke score for the Ascari Race Resort website intro movie, the American speed boat manufacturer Ranger Boats turned to DNA for a soundtrack to match the muscle car power and adrenaline of their latest high performance fishing boat. After a few revisions, DNA had created an orchestral/rock-fusion audio track to match US voice over and compliment the pace of Dempsey’s video work.

See more of the work by The Dempsy Film Group.

The Classic Throttle Connection is a new business – formed from one man’s passion for classic cars. We’re delighted that we’re now designing and placing CTC’s advertising in a range of classic car publications, as well as on the web, and it’s now our role to ensure that generating enquiries is something the team at Classic Throttle Connection doesn’t have to worry about. They can now spend their time finding and purchasing the best vehicles, then ensuring they are in the best condition of their lives before sale. We’re keeping our eye on these guys. They have a track record of making things happen and we’re loving being a part of it.

This is the first advert we’ve produced for our new luxury brand client, Ettinger. The ad was designed specifically around Ettinger’s range of luggage and was placed in the travel section of Country & Town House magazine.

Our initial intention was to photograph the luggage against a fairly plain background, thus focussing the attention on the quality and detail of the product; however, as an alternative, we printed out a large format version of an antiquated world map – not only giving the image some context, but also alluding to the heritage and traditional values of the brand. This was the preferred option.

The advert is essentially a brand builder, although it incorporates clear calls to action – driving potential customers to Ettinger’s e-commerce site and London showroom. Both worth a visit if you’re into English luxury with a twist!

Between the 5th December (my Mum’s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It’s the first time the brochure has been made available as a download but we think it’s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure we’ve refreshed the best aspects of the previous format with a more lively, magazine style – our aim being to keep Exeter Phoenix one step ahead of other, similar organisations around the UK. Click here if you want to take a look or download it yourself.

Since we did the work on segmenting the Exeter Phoenix sub-brands and redesigning the quarterly brochure, the in-house team has overhauled the website and is now preparing to launch its new online ticketing system, which will be live from Thursday 14 Jan. Watch this space!

[Opinion: Jim Green - MD]

An article that was recently printed in the Herald Express, showed that the campaign run by Torbay Council and designed by DNA Advertising has proven to be a great success. The latest progress report for Fit for the Future, a scheme to encourage youngsters to join a gym, shows it has been enjoyed by 1,112 people.  The scheme, which has been running in Suffolk, Newcastle, Bristol, Manchester and Torquay had a target of recruiting up to 1,000 youngsters per district. Torquay has smashed that target, with three months left to run.

DNA carried out research with a select audience, then presented our initial concepts. This research helped us refine the final design, which we rolled out across promotional literature and banners that were strategically placed around the Bay.  DNA also encouraged the council to use bluetooth phone technology to deliver the message to a wider audience.  The combination of using new technology and targeted design has clearly helped to make this campaign a great success.

[Update: Paul Mabin - Creative Director]

Anyone thinking of going into web design or development should watch this video of Jeffrey Zeldman, one of the people credited with founding web standards. Click here.

(Si – NOW I understand why you keep banging on about AA this and AA that! Jim)