For anyone who didn’t see Ascari appear on ITV the other night – check out this bite-sized clip, or take a look at the website we designed and built for them at http://www.ascari.net.

Incidentally, we shot, edited and produced the film and soundtrack on this site ourselves.
We captured most of the footage in three days then spliced in some shots we had storyboarded for Ascari when previously commissioning another South West company – Denhams. The benefit to Ascari is that the whole thing is royalty-free. Just before Christmas we received a call from a company in the USA. They saw the Ascari film, loved the soundtrack and have asked us to do the same for them. Don’t you love it when that happens? Watch this space!

If you’re Jeremy Clarkson, Christmas must be a wonderful time of year. At a time when most people’s coffers are running low, Clarkson inevitably launches a DVD and presumably rakes in loads of cash.  This year is no different. He’s just launched ‘Clarkson Duel’, which includes such innovative highlights as Clarkson racing rugby winger Tom Varndell in a 100 metre drag race, or (and you’ve got to love this one) the Stig trying to drift a car while wearing wellies!! Can’t help smiling at that one, although do you think perhaps they’re struggling for ideas?

One thing that makes us very happy, though, is that nearly all of the footage for this DVD was shot at our beloved Ascari.  When I’m watching Clarkson and the Stig race round the resort, I can’t help picturing JB hanging off the back of a pick-up with photographer, Darren Heath, in a death-defying attempt to get footage and stills for the Ascari website.  Good times!

As for ‘Clarkson Duel’, if you’re looking for a stocking filler this Christmas, it’s well worth a shout.

(Opinion: Paul Mabin – Creative Director)

EuroBOSS is an event like no other, allowing ex-Formula one cars to be thrashed around prestigious circuits across Europe, it cannot fail to be entertaining. With a recent EuroBOSS event taking place at the Ascari RaceResort in Spain, there could be no better time to drop by for a visit, and Paul and Simon were lucky enough to get an invitation. With Klaas Zwart – the owner and proprietor of Ascari itself- coming first in the race, there was much to celebrate. The informal visit allowed DNA to lend their support and talk about future projects, while enjoying the glorious views and amazing entertainment the event and the resort have to offer. The guys even got a passenger ride in a Radical! If you would like to find out more about EuroBOSS check out the website at www.eurobossf1.com. For more details on the AscariRaceResort visit www.ascari.net.

The new Ascari website is now live, following an intensive 6-month marketing and design programme. We are delighted to have been involved from the project’s inception, working with Ascari’s senior management team to define the brand’s positioning and key messaging before we began filming, photography, design and web build. Ascari manufactures bespoke high performance production and GT3 cars, runs an exclusive private members’ club and owns an exquisite race resort in southern Spain. DNA is now working with Ascari to implement a sales and marketing plan specifically aimed at the UK market.

Go to www.ascari.net to see the new website.

After weeks of careful planning, our creative director, Paul Mabin and lead designer on the Ascari project, Jon Price took their carefully selected photography crew all the way to the Ascari Race Resort in sunny Spain. With Jon directing the film crew and Paul directing the stills shoot the results were outstanding, helped in part by having Darren Heath, the official photographer of the FIA on the team and our own Sarah Znideric organising the entire event from back in our Torquay offices here in blighty.

Now starts the arduous task of sifting through hundreds of photographs and many hours of film footage…. Watch this space for the results!