Between the 5th December (my Mum’s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It’s the first time the brochure has been made available as a download but we think it’s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure we’ve refreshed the best aspects of the previous format with a more lively, magazine style – our aim being to keep Exeter Phoenix one step ahead of other, similar organisations around the UK. Click here if you want to take a look or download it yourself.
Since we did the work on segmenting the Exeter Phoenix sub-brands and redesigning the quarterly brochure, the in-house team has overhauled the website and is now preparing to launch its new online ticketing system, which will be live from Thursday 14 Jan. Watch this space!
[Opinion: Jim Green - MD]
The new Exeter Phoenix events brochure has just hit the presses and it’s the result of a lot of hard work and a completely fresh approach. When we started working with Exeter Phoenix a few years back we transformed their ‘DL’ events leaflet into an A5 landscape booklet, giving much more space to the visiting artists and performers therein. Well, this time we’ve gone one better. Not only have we reviewed the entire Exeter Phoenix brand architecture (always an interesting challenge when working with so many passionate, creative people and departments!), but we’ve also created a new sub-brand structure, we’ve designed a new visual identity and we’ve transformed the events brochure into a quarterly magazine format.
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After months of planning and preparation, RS Academy, whom we’ve been supporting with advertising, brochure design and email marketing, is launching its first driving days at the Ascari Race Resort in southern Spain.
RS Academy is the only supercar club that runs its supercars exclusively on racing circuits – and not just any circuits, RS members have access to the Nürburgring Nordschleife, Spa Francorchamps and the Ascari Race Resort. Nice. Let us know if you’re interested and we’ll put you in touch by clicking here.
RS Academy is a unique track-based supercar club that allows its members to enjoy the world’s best performance cars at three of Europe’s most highly acclaimed circuits: the Nürburgring Nordschleife, Spa Francorchamps and Ascari Race Resort. Our experience of designing for luxury brands and our knowledge of automotive marketing meant we were well positioned to provide RS Academy with their promotional brochure: a brochure that would blend energy and excitement with an air of sophistication and exclusivity.
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The latest Princess Yachts brochure suite is now doing the rounds – here’s a selection of the latest work, released at the Southampton Boat Show (see previous post). As in previous years’ work, DNA revised the design style, art directed boat and lifestyle photography and implemented copywriting and translations throughout seven languages.