]]> http://blog.dnaadvertising.co.uk/2010/02/02/american-express-advert-impossible/feed 1 http://blog.dnaadvertising.co.uk/2010/01/19/new-exeter-phoenix-brochure-downloaded-7000-times http://blog.dnaadvertising.co.uk/2010/01/19/new-exeter-phoenix-brochure-downloaded-7000-times#comments Tue, 19 Jan 2010 18:00:51 +0000 Simon http://blog.dnaadvertising.co.uk/?p=1496

Between the 5th December (my Mum’s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It’s the first time the brochure has been made available as a download but we think it’s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure we’ve refreshed the best aspects of the previous format with a more lively, magazine style – our aim being to keep Exeter Phoenix one step ahead of other, similar organisations around the UK. Click here if you want to take a look or download it yourself.

Since we did the work on segmenting the Exeter Phoenix sub-brands and redesigning the quarterly brochure, the in-house team has overhauled the website and is now preparing to launch its new online ticketing system, which will be live from Thursday 14 Jan. Watch this space!

[Opinion: Jim Green - MD]

The new Exeter Phoenix events brochure has just hit the presses and it’s the result of a lot of hard work and a completely fresh approach. When we started working with Exeter Phoenix a few years back we transformed their ‘DL’ events leaflet into an A5 landscape booklet, giving much more space to the visiting artists and performers therein. Well, this time we’ve gone one better. Not only have we reviewed the entire Exeter Phoenix brand architecture (always an interesting challenge when working with so many passionate, creative people and departments!), but we’ve also created a new sub-brand structure, we’ve designed a new visual identity and we’ve transformed the events brochure into a quarterly magazine format.

The brochure contents has been reordered to make the information more logical and therefore more accessible, while the clean, fresh style lends itself neatly to the creativity, vibrancy and friendliness of the organisation.

Exeter Phoenix is one of our design team’s favourite clients. Their work always provides an interesting mix of challenge, creativity, flexibility and style, and there was a surprising amount of ignorance, even locally, about all the exciting events, music, art, performance, cinema and education going on within those (slightly imposing) four walls. Since then we haven’t been there once without seeing something amazing! Check our their website for a closer look or better still, download the brochure!

RS Academy is the only supercar club that runs its supercars exclusively on racing circuits – and not just any circuits, RS members have access to the Nürburgring Nordschleife, Spa Francorchamps and the Ascari Race Resort. Nice. Let us know if you’re interested and we’ll put you in touch by clicking here.

RS Academy is a unique track-based supercar club that allows its members to enjoy the world’s best performance cars at three of Europe’s most highly acclaimed circuits: the Nürburgring Nordschleife, Spa Francorchamps and Ascari Race Resort. Our experience of designing for luxury brands and our knowledge of automotive marketing meant we were well positioned to provide RS Academy with their promotional brochure: a brochure that would blend energy and excitement with an air of sophistication and exclusivity.

We began the project with the brochure content – working with RS Academy to select imagery and define the story and key messages, then drafting text which would communicate a professional message in a personal, relaxed, yet not overly familiar style. We then designed and produced a limited run of the brochure, in a format that could either be posted at minimal cost or handed out at events. With in-house brand strategy, copywriting, image retouching, graphic design and print management, we made certain that all contents were as polished as the bonnet of a freshly waxed Porsche 911 GT3 RS!

See a wider selection of the work on our website: www.dnaadvertising.co.uk

The latest Princess Yachts brochure suite is now doing the rounds – here’s a selection of the latest work, released at the Southampton Boat Show (see previous post). As in previous years’ work, DNA revised the design style, art directed boat and lifestyle photography and implemented copywriting and translations throughout seven languages.