This ad caught my eye yesterday. I was amused by the unconcious irony in how wholesome and morally healthy the product appears. The pint glasses were quite subtle at first glance, which drew my attention for a closer look. The message is quite clear, but whether the typical target lager consumer would really care where their barley comes from is another matter. It’s often difficult to find clever yet subtle advertising on adshels as there is always an underlying pressure for the viewer to ‘get it’ in the blink of an eye – but this one made me smile.

(Opinion: Jon Price – Designer)