Exeter Swimming Club’s Liam Tancock put in a solid effort in the final of the men’s 100-metre backstroke in Beijing yesterday. After leading for the first 50 metres, his American rival, Aaron Peirsal, set a new world record to take gold. Far from sounding downhearted at finishing sixth, Liam simply said, “bring on London.” With such a positive performance and attitude to match we’ll be looking out for him in 2012. Well done Liam!

We were approached by Exeter Swimming Club with an idea for a new logo. Working alongside the club’s press officer, Kim Stead, we developed their initial ideas into a fully-fledged identity that can now be implemented across the club’s kit, bags, towels, poolside banners and all of their digital and printed media. The first outing for the new branding came in the form of a 3-metre long vinyl banner, which was spotted at the Manchester competition wishing Liam good luck for Beijing. DNA would like to second that sentiment – all the best Liam!