Evolving a brand identity can help maintain assurance that a brand is progressing and subtle alterations can subconsciously update and refresh a logo identity without alienating a target audience – Walker’s crisps have done this for years. Here are two nice examples of recent subtle logo redesigns…

The Mozilla Firefox logo redesign for version 3.5 of their internet browser was opened up to public scrutiny, exposing the process of redesigning a logo and prompting the public for their critiques. 13 iterations later and the logo was finalised. You can read the full story here or view the final official post where you can view every iteration and step your way through the design theory and branding process here (see the links a quarter down the page).

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