Designed to encourage young people in the bay to take part in more physical activity, the ‘Fit For the Future’ scheme is off to a flying start. Torbay Council came to us with the aim of recruiting 1000 members into the government subsidised programme, enabling 16-22 year olds to join a gym in their local area for just five pounds a month. An offer this good had to have creative to match, so we set to work and produced a campaign designed to spread the word through leaflets, posters, adshel posters, banners, and even Proximity Marketing! The response from the youth in the bay has been very positive, and we are all confident that the aim of recruiting 1000 members won’t be a problem.