http://blog.dnaadvertising.co.uk The creative blog of DNA Advertising Ltd Wed, 25 Jan 2012 12:35:47 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://blog.dnaadvertising.co.uk/2008/09/29/weve-built-a-builder http://blog.dnaadvertising.co.uk/2008/09/29/weve-built-a-builder#comments Mon, 29 Sep 2008 09:21:33 +0000 Katie http://blog.dnadigital.co.uk/?p=86 When tasked by Beverage Brands to come up with two interactive programmes, we seized the opportunity to make them as comprehensive and practical as possible. The Bay Builder and Fridge Builder interactive applications (built entirely in Flash), use an intuitive drag-and-drop functionality as a means to demonstrate the best shelf or bay stacking practice for wholesalers and bar staff, which ultimately improves profits. After creation, stacking configurations can be saved, loaded, re-edited and printed all within a stand-alone application that requires no connection to the internet – making it very versatile and more portable!

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