Today, in aid of Rowcroft Hospice’s ‘Go Yellow’ fundraising event, the whole DNA team raised money by enduring another feat of human endurance! – taking turns to row the 60 mile equivalent of Dover to Calais, and back, all in our studio on an Olympic rowing machine. To prove that we’re really going for it we streamed the whole event live, with comments, song requests and more! But it’s not too late, you can still donate to a fantastic cause on our Just Giving page.

Our challenge ran from 7am – 4.30pm when we reached the magic 60 miles. As of 5pm today, we’ve reached our target so thank you EVERYONE for your contributions! Thanks also to Samatha Barfield at Pure Body for the loan of her rower!

If you missed it, watch the final, rather silly seconds here: http://www.youtube.com/dnaadvertising

You can still make a difference! Please keep giving. We’ll keep you posted when we have our final fundraising total.

This year, in aid of Rowcroft Hospice’s ‘Go Yellow’ fundraising event, DNA are hoping to raise money by enduring another feat of human endurance! Yes! We’re rowing from Dover to Calais, and back. Okay, so we’re not actually braving the chilly waters of the English Channel but we’re doing the next best thing… Over approximately 15 hours, the DNA team will be taking turns using an olympic standard rowing machine to travel the 60 miles to and from the sunny shores of northern France – non-stop! That’s right! And better yet, just to prove that we’re really going for it we’ll be streaming the whole event LIVE! You’ll be able to watch, listen, comment and even drop us a music track to workout to when you donate over £10 on our Just Giving page.

Our challenge runs from 6.30am – 9.30pm on Friday 1st April – This Friday!… (or until we reach our target mileage). Be sure to tune in and watch by clicking here (or on the top menu) and visiting our dedicated ‘Row Yellow’ page.

Why wait? Please give a little to this fantastic cause now. Let’s get the ball rolling!

WATCH LIVE

Thank you to everyone who donated to our ‘Go Yellow’ fund raising campaign in aid of Rowcroft Hospice – it’s been a fantastic success!

With your help, DNA raised £876, that’s 125% of our £700 target! As promised, when we reached each donation target, we underwent a forfeit – the last of which was a Banana Skinny-Dip in the sea! You can see that video as well as Jim’s deadly Banana Yellow Smoothie task and Paul’s ‘Banana & Custard’ Gunging below as well as on our DNA Advertising YouTube Channel! Our donation page is still open if you would like to contribute, again a big thank you to all who already have. Until next year…

As you all know, we’ve been ‘Going Yellow’ to raise money for Rowcroft Hospice. Reaching our 2nd donation target of £400 meant that our Creative Director Paul (Jim was back in London – blast!), had to undertake TASK 2: ‘Banana & Custard’ -The Yellow Gunge forfeit! Turn up your speakers and enjoy! Thank you for donating, we’re still taking donations… http://www.justgiving.co.uk/dnagoyellow.

You can find out more on our dedicated GO YELLOW page.

Check our dedicated ‘Go Yellow‘ blog page to find out what we’ll be getting up to in order to raise money for Rowcroft Hospice…
Make sure you vote and DONATE to make it happen!!!! Please Donate here for a good cause: http://www.justgiving.co.uk/dnagoyellow

It’s that time of year again, when we at DNA humiliate ourselves in silly outfits in an attempt to raise money for Rowcroft Hospice.  For this year’s ‘Go Yellow’ day (March 31st) we are going to be performing a series of challenges IF we reach various levels of donations. Our tasks are likely to be uncomfortable, embarrassing or frankly ridiculous – your job is rather simple…

Pledge at our ‘Just Giving’ page here and make sure that we reach the donations required for us to make fools of ourselves. We’re determined not to be branded as Yellow Bellies so after we’ve endured a task we’ll be uploading hard proof – pictures or video updates – on the Go Yellow blog page… Be sure to check back often. The final £1000 Challenge will take place on ‘Go Yellow’ day itself and is certain to be quite the feat. Stay tuned for challenge updates!

Come on, let’s beat the £700 raised by us last year! – Visit: www.justgiving.co.uk/dnagoyellow

See our ‘Go Yellow for Rowcroft’ archive to see what we got up to last year.
Or see some press coverage here.