EMCAS is an established and successful financial services claims management company. Set up to advise and act for clients who think they may have been mis-sold a financial product, like Payment Protection Insurance or an Endowment Mortgage or been mis-advised about an investment or a loan, EMCAS has specialists who can pursue a claim on their clients’ behalf. Beginning with a fresh logo design, DNA went on to create a compelling advertising campaign which is currently running in several national tabloid newspapers. DNA also handled the media planning for the campaign. Enquiries flowing from the ad campaign are followed up with a mailing, consisting of a Welcome Pack containing information relevant to each enquiry. With careful attention to tone of voice, DNA’s copywriting skills came to the fore along with the creation of a suite of accompanying images. DNA have also recently refreshed the existing Emcas website with the new branding.

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RS Academy is a unique track-based supercar club that allows its members to enjoy the world’s best performance cars at three of Europe’s most highly acclaimed circuits: the Nürburgring Nordschleife, Spa Francorchamps and Ascari Race Resort. Our experience of designing for luxury brands and our knowledge of automotive marketing meant we were well positioned to provide RS Academy with their promotional brochure: a brochure that would blend energy and excitement with an air of sophistication and exclusivity.

We began the project with the brochure content – working with RS Academy to select imagery and define the story and key messages, then drafting text which would communicate a professional message in a personal, relaxed, yet not overly familiar style. We then designed and produced a limited run of the brochure, in a format that could either be posted at minimal cost or handed out at events. With in-house brand strategy, copywriting, image retouching, graphic design and print management, we made certain that all contents were as polished as the bonnet of a freshly waxed Porsche 911 GT3 RS!

See a wider selection of the work on our website: www.dnaadvertising.co.uk