DNA Advertising Blog » graphic design

Emcas: Money, Clear and Simple

jon price — Tue, 12 Oct 2010 03:30:00 +0000

A recent project came from a new client, EMC Advisory Services. The work was won through a competitive pitch and included a new brand identity, printed material and advertising. EMCAS were seeking a multi-strand solution from DNA to promote their services to a UK-wide market.

EMCAS is an established and successful financial services claims management company. Set up to advise and act for clients who think they may have been mis-sold a financial product, like Payment Protection Insurance or an Endowment Mortgage or been mis-advised about an investment or a loan, EMCAS has specialists who can pursue a claim on their clients’ behalf. Beginning with a fresh logo design, DNA went on to create a compelling advertising campaign which is currently running in several national tabloid newspapers. DNA also handled the media planning for the campaign. Enquiries flowing from the ad campaign are followed up with a mailing, consisting of a Welcome Pack containing information relevant to each enquiry. With careful attention to tone of voice, DNA’s copywriting skills came to the fore along with the creation of a suite of accompanying images. DNA have also recently refreshed the existing Emcas website with the new branding.

Read, and see more:

We’re diversifying. We’re selling Premium Classic Cars!

Simon — Sun, 14 Feb 2010 19:06:39 +0000

The Classic Throttle Connection is a new business – formed from one man’s passion for classic cars. We’re delighted that we’re now designing and placing CTC’s advertising in a range of classic car publications, as well as on the web, and it’s now our role to ensure that generating enquiries is something the team at Classic Throttle Connection doesn’t have to worry about. They can now spend their time finding and purchasing the best vehicles, then ensuring they are in the best condition of their lives before sale. We’re keeping our eye on these guys. They have a track record of making things happen and we’re loving being a part of it.

Tatler-tastic

jon price — Thu, 08 Oct 2009 08:42:44 +0000

This month, Tatler, the contemporary British glossy journal published by Condé Nast Publications, celebrates 300 years of publication with a special collectors’ anniversary edition. The unexpected fold-out cover, designed by David Newton, represents Her Majesty (no stranger to the iconic Tatler cover) in various graphic styles and finishes from past eras. However, the real gem is amidst the luxury fashion and designer brands – a fascinating 21-page feature that chronicles the trend-setting publication from it’s humble beginnings in 1709 to today! Nice.