McDonald’s Canada and Ad agency Cossette in Vancouver have brought to life an interactive ice sculpture on behalf of McDonald’s Restaurants in Alberta, driving consumer interest in the company’s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling coins, shaped into McDonald’s famous Golden Arches™. Watch the interaction as the ice begins the melt… Thanks to adlag
This is old news, but I recently rediscovered this gem-of-a-website and thought I’d share it on the off-chance it had been missed. This interactive experience (launched last year) has Dita Von Teese invite you on a private (and naughty… got your interest?) tour of the Perrier Mansion – don’t be shy, but this tour might have you blushing. Beautifully shot and seductively paced, this website is a prime example of the strength of online advertising and brand building over conventional routes to market. It paid off – with the site a viral success. Pooling the talents of Ogilvy (France), B-Rell and Nylon Studios, the site comprises everything I love about integrated online media – great interface graphics and animation, seamless interaction, cinematic film-making & soundscape and risqué viral marketing. A dream job, if one for the boys.
We all believe that computer gaming over the past few years has become more interactive. To date, most of the ‘so called’ interactive games, still put you as another character within the game, such as ‘Drake’ in Uncharted (PS3). However, you are never actually yourself within the game. But surely, the whole point of interaction, is the ability to truly interact with the environment and the character/s within that environment and that they can react with you. I’m not talking about wearing a headset, or some eyewear trickery. What I’m talking about is the next generation of gaming, where you can talk to characters, show facial expressions and build a relationship with a character through the TV/Computer screen. You will have the ability to have conversations and truly interact with their environment in ways that you thought would never be possible. Anyway, enough of me waffling on, take a look for yourself – be prepared to be blown away – I was.
Article by Paul Mabin – Creative Director / Managing Director
