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	<title>DNA Advertising Blog &#187; label graphics</title>
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		<title>Feeling Lucky, Drunk?</title>
		<link>http://blog.dnaadvertising.co.uk/2009/10/01/feeling-lucky-drunk</link>
		<comments>http://blog.dnaadvertising.co.uk/2009/10/01/feeling-lucky-drunk#comments</comments>
		<pubDate>Thu, 01 Oct 2009 11:23:47 +0000</pubDate>
		<dc:creator>jon price</dc:creator>
				<category><![CDATA[Design Rant]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[DNA Advertising]]></category>
		<category><![CDATA[label graphics]]></category>
		<category><![CDATA[Lucky Beer]]></category>
		<category><![CDATA[product design]]></category>

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		<description><![CDATA[So I went out last night for a spot of grub and when ordering at the bar I spotted a small green Buddha smiling at me from the fridge. Of course, being an enthusiast of Japanese and Chinese lager I had to snap-up a bottle of Lucky. Lucky – an Asian style lager, is owned [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-997 dnapic" title="Lucky_Beer" src="http://blog.dnaadvertising.co.uk/wp-content/uploads/2009/10/Lucky_Beer.jpg" alt="Lucky_Beer" width="600" height="400" /></p>
<p>So I went out last night for a spot of grub and when ordering at the bar I spotted a small green Buddha smiling at me from the fridge. Of course, being an enthusiast of Japanese and Chinese lager I had to snap-up a bottle of Lucky. Lucky – an Asian style lager, is owned by Barons Brewers of Australia, is bottled in China and consists of rice flake, malted barley and Czech hops. But all of that is insignificant – it’s the unique bottle that sold it for me. With design emphasis on the bottle rather than label graphics (although the logo is pretty vintage-cool),<br />
the bespoke beer bottle features the seated, laughing Chinese character Pu-Tai, holding a large gold ingot above his head. “Many believe this figure of a Buddha to be a symbol of wealth, happiness and life fulfilment. We consider him to be the enlightened good-time guy”. In Eastern culture it is considered good luck to rub the Buddha’s belly, I decided to just take the bottle home instead… is that sad? (No comments on this post please.)</p>
<p>Lucky isn’t a new beer on the market but is apparently quite hard to find, despite it reportedly being sold in some supermarkets. Find out more here: <a title="Lucky Beer" href="http://www.luckydrinkco.com/" target="_blank">www.luckydrinkco.com</a></p>
<p><strong>(Opinion: Jon Price – Designer)</strong></p>
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