The Bullion collection brief was geared to highlight the unique features of the product, namely the gold finishing on corners and buttons. In order to instill the essence of ‘pricelessness’ and ultimate value, we constructed a story around the product. Placing the products within a briefcase highlighted that they were precious and the bank vault setting and gold bullion placed either side enhanced this notion. Photography and post production was done in our in-house studio ensuring the result looked authentic and atmospheric.

The Pinstripe collection brief required us to capture how the iconic pinstripe suit, with its sharp and precise tailoring, is still a hallmark of the city. We took an approach that best displayed how the suit/products are intricately and painstakingly put together. Shot in-house on a blanket of a classic pinstripe material (direct from Savile Row), the subtle yet clever use of the material’s pinstripe direction helps draw the eye to the products, creating a stronger, more dynamic image. A few props were added to the scene to tell the story and a backdrop integrated to place the scene within a top London tailors. Post production enhanced the lighting and colour palette to help sell the concept.

Both adverts were launched today. Let us know what you think.

The Classic Throttle Connection is a new business – formed from one man’s passion for classic cars. We’re delighted that we’re now designing and placing CTC’s advertising in a range of classic car publications, as well as on the web, and it’s now our role to ensure that generating enquiries is something the team at Classic Throttle Connection doesn’t have to worry about. They can now spend their time finding and purchasing the best vehicles, then ensuring they are in the best condition of their lives before sale. We’re keeping our eye on these guys. They have a track record of making things happen and we’re loving being a part of it.

RS Academy is the only supercar club that runs its supercars exclusively on racing circuits – and not just any circuits, RS members have access to the Nürburgring Nordschleife, Spa Francorchamps and the Ascari Race Resort. Nice. Let us know if you’re interested and we’ll put you in touch by clicking here.

RS Academy is a unique track-based supercar club that allows its members to enjoy the world’s best performance cars at three of Europe’s most highly acclaimed circuits: the Nürburgring Nordschleife, Spa Francorchamps and Ascari Race Resort. Our experience of designing for luxury brands and our knowledge of automotive marketing meant we were well positioned to provide RS Academy with their promotional brochure: a brochure that would blend energy and excitement with an air of sophistication and exclusivity.

We began the project with the brochure content – working with RS Academy to select imagery and define the story and key messages, then drafting text which would communicate a professional message in a personal, relaxed, yet not overly familiar style. We then designed and produced a limited run of the brochure, in a format that could either be posted at minimal cost or handed out at events. With in-house brand strategy, copywriting, image retouching, graphic design and print management, we made certain that all contents were as polished as the bonnet of a freshly waxed Porsche 911 GT3 RS!

See a wider selection of the work on our website: www.dnaadvertising.co.uk

The latest Princess Yachts brochure suite is now doing the rounds – here’s a selection of the latest work, released at the Southampton Boat Show (see previous post). As in previous years’ work, DNA revised the design style, art directed boat and lifestyle photography and implemented copywriting and translations throughout seven languages.

In my opinion, there’s no such thing as an ugly Aston Martin. The cars might not have the clipped finish of a Porsche, but there’s no doubt in my mind that the DB9 and V8 Vantage are two of the best looking cars ever produced.

But when it was reported that Aston were launching a Bugatti Veyron-beater  - the limited-edition One-77 – I thought to myself, ‘can they really deliver a car that justifies a £1million price tag?’

I must admit, despite being an Aston Martin lover, I thought no…

That is, until I went to this year’s Salon Privé. The One-77 was proudly on display, where what had looked like a slightly overly-elongated bonnet (catering for the handling-friendly front-mid engine position) and extremely intricate scoops and grills, suddenly looked like a piece of design genius. This car is very special. Despite the various exotica on display at the show, for me the One-77 stood head and shoulders above any car I’ve seen for years. Fortunately, word is this car is already in production.