McDonald’s Canada and Ad agency Cossette in Vancouver have brought to life an interactive ice sculpture on behalf of McDonald’s Restaurants in Alberta, driving consumer interest in the company’s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling coins, shaped into McDonald’s famous Golden Arches™. Watch the interaction as the ice begins the melt… Thanks to adlag
DNA isn’t a PR agency and we’re not trying to be one. Yes, we think it’s important to have a joined up communications strategy and yes, PR is an important part of the communications mix, but you can’t be all things to all men. We can deliver better results by working in partnership with specialists (so that’s what we do).
Working with a good PR person can achieve incredible results (I once witnessed someone secure a motorcycle manufacturer more than £60,000-worth of coverage with two phone calls) but if you don’t have the budget, it’s also possible to achieve measurable results on your own. After all, who knows the interesting aspects of your business better than you?!
Our PR Manager worked her magic as this month we opened the local newspaper to find our Devonport news story splashed across the front of the business pages. Our Webteam has been getting rave reviews for the DNA built & designed www.devonportyachts.com, with special mention of the homepage movie showing a fictional yacht completly created in CGI. Team Web design Devon based, and looking great!
But please ignore the Christmas decorations in our team pic – they used an old image from previous press coverage – Smile everyone!
