The latest yachts from Princess Yachts International, the Princess 130 and 105, have been revealed on their respective microsites. Designed and created by DNA Advertising, backed by press advertising and characterised by their brooding and mysterious atmosphere, the two new web microsites have a feel and mood unlike any other Princess campaign. See the introductory microsites at: www.princess130.com and www.princess105.com. New images, videos and specifications will be added to the website as time passes so be sure to check back for the latest information.

We’re pleased to announce the launch of the new Princess Yachts International website, which went live in conjunction with this year’s Southampton Boat Show. The data-driven Flash website features videos and detailed specifications for twenty of Princess’ luxury yachts, plus ‘the Princess experience’ walkthrough, an interactive historic timeline, distributors map and up-to-the-minute interactive calendar. We dispensed completely with the old layout and navigation, building this site from scratch to bring the web presence in line with the Princess brand identity and corporate communications, which include the latest brochures and advertising campaigns. The website is now live at www.princessyachts.com.

We never shy away from a challenge here at DNA, so when tasked to source the best printer and budget for the latest Princess projects the creative team did themselves proud!

In the constant pursuit of perfection, Paul Mabin, our Creative Director, flew to Italy to press pass imagery for both the Princess 95MY and V85 brochure. It was the first time DNA had printed anything on this scale  abroad, so Paul was there to ensure the results were up to scratch, in terms of colour accuracy, balance and consistency on text, imagery and cover production.  We’re yet to see the finished result of the V85 brochure, but judging by the quality of the finished brochure for the 95MY, we’re sure we will be pleased. Both brochures will be available at the Southampton Boat Show and we’re all looking forward to seeing the results.