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	<title>DNA Advertising Blog &#187; results</title>
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		<title>New Exeter Phoenix brochure downloaded 7000 times!</title>
		<link>http://blog.dnaadvertising.co.uk/2010/01/19/new-exeter-phoenix-brochure-downloaded-7000-times</link>
		<comments>http://blog.dnaadvertising.co.uk/2010/01/19/new-exeter-phoenix-brochure-downloaded-7000-times#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:00:51 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[Brochure design]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[measurement]]></category>
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		<guid isPermaLink="false">http://blog.dnaadvertising.co.uk/?p=1496</guid>
		<description><![CDATA[Between the 5th December (my Mum&#8217;s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It&#8217;s the first time the brochure has been made available as a download but we think it&#8217;s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1498 dnapic" title="Exeter_Phoenix_Brochure_ReD" src="http://blog.dnaadvertising.co.uk/wp-content/uploads/2010/01/Exeter_Phoenix_Brochure_ReD.jpg" alt="Exeter_Phoenix_Brochure_ReD" width="600" height="438" /></p>
<p>Between the 5th December (my Mum&#8217;s birthday) and the 10th Jan, the new format Exeter Phoenix brochure was download 7,500 times! It&#8217;s the first time the brochure has been made available as a download but we think it&#8217;s a pretty impressive figure (clearly mostly down to the quality of the design). For the new brochure we&#8217;ve refreshed the best aspects of the previous format with a more lively, magazine style &#8211; our aim being to keep Exeter Phoenix one step ahead of other, similar organisations around the UK. <a href="http://www.exeterphoenix.org.uk/">Click here</a> if you want to take a look or download it yourself.</p>
<p>Since we did <a href="http://tinyurl.com/y8wankx">the work</a> on segmenting the Exeter Phoenix sub-brands and redesigning the quarterly brochure, the in-house team has overhauled the website and is now preparing to launch its new online ticketing system, which will be live from Thursday 14 Jan. Watch this space!</p>
<p>[Opinion: Jim Green - MD]</p>
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