DNA Advertising Blog » seo

Can you buy a domain and retain the page rank?

Simon — Fri, 30 Oct 2009 19:14:25 +0000

I’ve recently set up a new online e-commerce business from scratch and have researched various unorthodox ways of short-cutting to better performance in the Search Engines. There’s a lot of debate about whether or not you can buy a domain name with a page rank and use it to get a head start, but nobody seems to provide a succinct answer. The truth of the matter is as follows (please correct me if I’m wrong):

You can buy a domain with a page rank from various websites. Just Google it and you’ll find them. Some of these page ranks seem to be legitimate and some appear to be falsified, so please beware. Once you direct the domain at your own server and give it your own content, it is likely that Google will reclassify the page rank as PR0. However, if the domain you bought performs well in existing online searches and already has numerous inbound links in place (which you can check before you buy), it is likely that you will achieve a better page rank far more quickly than if you set up a site from scratch with an entirely new domain.

If you want straightforward, professional advice on marketing your website – including whether or not Twitter and other social media will deliver a return on your investment – please give us a call.

(Opinion: Jim Green – MD)

Long tails and tall stories

Simon — Fri, 31 Jul 2009 10:34:29 +0000

There are all sorts of urban myths about Search Engine black magic and online marketing, but the fact is that good SEO is no big secret. The methodology behind achieving good search engine positions is actually quite simple – it’s the amount of time and effort you put in that really makes a difference. This is where a decent budget can have a big impact.

Having said all that, there are always changing trends and new ideas to keep on top of – not least when Google changes the rules, which it’s not averse to doing! There are more seminars and training courses out there than you could shake a stick at, but for anyone interested in some Google-related tips, this looks like a pretty good one. We’re constantly brushing up ourselves, so we might see you there!

Don’t cheat to achieve higher search engine rankings – your website could be banned.

Simon — Tue, 28 Apr 2009 10:46:51 +0000

Search engines exist to provide relevant, useful search results for their users. They are not there to benefit companies who are proficient at optimizing websites. If you think you have thought of a clever way to fool them – forget it. They are not easily tricked and, if they catch you, they will probably ban you. For businesses that depend on leads and enquiries from their websites, this can literally prove fatal.

If you want to drive people to your latest, beautifully designed website, concentrate on the following tips for generating web traffic, and don’t cheat! Click here.