DNA Advertising Blog » Subway

Subway Greater London Franchisee Conference 2009

Simon — Fri, 13 Nov 2009 10:56:41 +0000

On Friday last week, Jim and Katie headed up to London to take part in the 2009 Subway Greater London Franchisee Conference. We went primarily to spread the word about our new web-to-print solution, but it was great to see some familiar faces too.

While we were there we had a cup of tea in the Ritz. As you do. Only £6-a-cup too… Bargain.

The web-to-print system allows our Subway clients to select, modify, personalise and order their POS and promotional items 24-hours-a-day. The system goes live in the New Year and should help franchisees nationwide to order print at their leisure, without incurring design fees for minor changes. If you’re interested in how this system might benefit you, give us a tinkle.

Katie pretending not to be worried about her impending driving test

New Subway brand strategy

Simon — Tue, 08 Sep 2009 20:05:00 +0000

We’ve been working with Subway for many years now and, although it’s never been a brand that’s stood still for long, the company is now part-way through a really interesting repositioning exercise. Working with London agencies McCann Erickson and Momentum their plan is to make more of how easily you can customise their subs into something you really fancy – whatever you feel like (something you can’t do with a KFC or McDonald’s). We’re really pleased to be part of the process and hopefully it won’t be long before we can show you some of the ways we’re chipping in!

Or check out their new ads here: www.thedrum.co.uk/news/2009/09/09/11338-subway-set-to-reveal-new-campaign